Playmaxx
From YoYo Wiki
Playmaxx was a yo-yo manufacturer that has since been purchased by Duncan. Playmaxx made the line of ProYo yo-yos, some of the most popular yo-yos of their time. Before being bought by Duncan, Playmaxx/ProYo was owned by Tom Van Dan Elzen and Hans "YoHans" Van Dan Elzen (his son) and had a distribution deal with Hasbro.
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[edit] Early History
Playmaxx was started in 1976 by Donald F. Duncan, Jr, son of Donald F. Duncan, the original founder of Duncan. The original name for the company was Duncraft, but the company only held this name for 6 months before it was changed to Duracraft at the request of the current Duncan company. In 1988, the name was changed from Duracraft to Playmaxx as it remained until the company's acquisition by Duncan in 2001. The original ProYo was produced until October 1996 when it was replaced by the upgraded ProYo II.
In October of 1996, with the introduction of the ProYo II, Playmaxx yo-yos rapidly became some of the best selling high performance yo-yos of that time. It became a success in Australia, New Zealand, Singapore, Japan, United Kingdom, Poland, Greece, Norway, Sweden, Italy, Finland, Canada, Denmark and many other countries.
The ProYo originally held 3 AYYA world records,
- Longest sleeper - to extinction: 51 seconds
- Fastest spinner : 11,400 RPM
- Around the Worlds : 26
[edit] Modern Series
In October of 1997, Playmaxx introduced the ProYo Turbo Bumble Bee with a ball bearing and a new brake pad response system. This yo-yo could sleep for an long period of time, was smooth on the string and returned with a tug. Also in October of 1997, Playmaxx re-introduced the Vid-e-Yo training video. This was produced as a joint effort by Playmaxx and TimeLine Video. The Vid-e-Yo starred YoHans and won the coveted 1998 "Aurora" award for "Platinum - Best of Show".
Enhancing the use of Brake Pad technology, Playmaxx introduced the Cold Fusion in October of 1998. This rapidly became the most sought after aluminum yo-yo around. Sales, despite costing $150.00 each, considerably outran expectations. This yo-yo also held a number of sleeper records, including:
- 3 October 1998, US National Championships, 7 minutes and 8 seconds[1]
- 16 May 1999, Golden Apple Comics, 8 minutes and 21 seconds
- 18 July 1999, Fourth Annual World ProYo Championships, 10 minutes and 18 seconds
Notes
- ↑ This record was set with a butterfly-profiled Cold Fusion prototype from Playmaxx. This model, whose working name was the Lightspeed, would undergo additional profile changes before being commercially released as the Cold Fusion GT. The Lightspeed was the working name for many of the Playmaxx yo-yos but this is probably the most famous. Playmaxx stated that they never used the name on a production model because of fears over legal challenges from LucasFilm.
[edit] Controversy
The Playmaxx yo-yo company was the subject of controversy when they began sending Cease and Desist orders to companies and individuals that it felt were breaking its patent on the brake pad response system. An example of this was the Eric Wolff signature series black Chain Reactor by Custom, using a response system developed by Eric. The company was forced to discontinue the model.
It is believed that most of these orders were out of line. One particular example was the orders that were sent to Air Traffic Kites and Games in regards to the Henrys Yo-yos that they imported from Germany. Proyo's complaint was that the Viper yo-yo made by Henrys could be modified to include a brake pad. Air Traffic did not comply with the Cease and Desist.
It is believed by some that Air Traffic's non-compliance was the reason that Playmaxx/ProYo produced the Mongoose yo-yo. The Mongoose was a small yo-yo hub that utilized the ProYo brake pads and just happened to be compatible with the Henrys Viper shells. The Mongoose came with no shells of its own and without shells, the Mongoose was basically non-functional. The intent seems to have been for customers to take the shells off their Vipers and put them on the Mongoose (the method by which the Viper shells attach is itself patented by Henrys). Playmaxx did manufacture their own rubber shells but never sold them commercially, choosing instead to give them away to their die-hard fans, friends, and beta-testers. It is important to note that the Mongoose is the natural predator of the Viper in the wild.
[edit] Yo-yos Produced
- Ace
- Ace II
- Cold Fusion
- Cold Fusion GT
- Hyper Wasp
- Mongoose
- ProYo 1, 2, and 3
- Whizz
- Roadster
- ProFire
- Stunt Pilot 3 in 1
- Turbo Bumble Bee
- Turbo Bumble Bee GT
- Turbo Bumble Bee Prototype
- Vid-e-Yo
