Coca-Cola

From YoYo Wiki

Japanese "80s revival' yo-yos sold with Coca-Cola branded soda bottles in 2006.

Coca-Cola Company branded yo-yos are the most cross-collected brand of yo-yos (apart from World Fair yo-yos), meaning that they are both sought after by yo-yo collectors and the collectors of Coca-Cola memorabilia. The company has been producing advertising yo-yos and sponsoring contests for decades, the most memorable being the partnership with Russell in the 1970's and 1980's. The role the company has played in the production of yo-yos cannot be under-emphasized, with the wide appeal of the yo-yos the production has led to less expensive, higher quality yo-yos throughout the world.

Although the company did sponsor events in the United States, the number of promotions were limited compared to the foreign yo-yo promotions. Since the Coca-Cola sponsored yo-yos produced by the Russell company started in the 1960's, hundreds of different models has been produced. These include allied brands such as Fanta, Sprite and Fresca.

Rusell	Rusell	Duncan	Duncan
A take apart Russell, with Coke caps.	A take apart Russell, with Coke caps.	Rusell

[edit] Source

• Lucky's Collectors Guide to 20th Century Yo-Yos: History and Values, April 1999, Lucky J. Meisenheimer